Data Breach at Self Esteem Brands, LLC: What You Need to Know

On December 19, 2023, Self Esteem Brands, LLC experienced a significant data breach that affected a total of 2,430 individuals. This incident raises serious concerns about data security and personal information protection. If you are among those affected, it’s crucial to understand your options moving forward.

About Self Esteem Brands, LLC

Self Esteem Brands, LLC is a commercial organization located at 111 Weir Drive, Woodbury, MN 55125. Known for its commitment to promoting health and wellness, the company operates various fitness brands and franchises. Unfortunately, it has now become the target of a data security breach.

What Happened?

The breach occurred on December 19, 2023, when an external system was compromised through hacking. The breach was discovered on November 26, 2024, leading to the notification of affected individuals on December 20, 2024. Affected parties have been offered identity theft protection services for one year, which includes credit monitoring and identity theft protection provided by Identity Defense.

Next Steps

If you believe you are one of the 2,430 individuals affected by the Self Esteem Brands, LLC data breach, we urge you to reach out to us at SLFLA (Srourian Law Firm). Our team of legal experts is ready to discuss your options and help you navigate the complexities of this situation. Protecting your personal information is our priority, and we are here to assist you in understanding your rights and taking appropriate actions.