In an alarming turn of events, Lollytogs, Ltd. d/b/a LT Apparel Group has experienced a data breach that has affected a total of 77 individuals. The breach, which included an external system hacking incident, was discovered on June 20, 2024, raising concerns about the security of personal information. This blog post provides an overview of the incident and the steps that affected parties should take.

About Lollytogs, Ltd. d/b/a LT Apparel Group (“LT Apparel”)

Lollytogs, Ltd., operating as LT Apparel Group, is a commercial entity located at 100 W 33rd Street, New York, NY 10001. Known for its commitment to quality apparel, LT Apparel serves a diverse customer base. However, the recent breach has put a spotlight on the vulnerabilities within its data security practices.

What Happened

The breach occurred on February 19, 2024, when an external hacking incident compromised the organization’s systems. It wasn’t until June 20, 2024, that the breach was discovered, prompting immediate action to assess the extent of the damage. Notifications were sent to affected individuals on July 25, 2025, providing them with important information regarding the breach.

In response to the incident, LT Apparel has offered identity theft protection services through Experian, which includes 24 months of credit monitoring and access to a dedicated hotline for affected individuals to learn more about the incident and the monitoring services available.

Next Steps

If you are among the affected individuals, it is crucial to stay informed and take proactive measures to protect your personal information. We encourage you to reach out to us, Srourian Law Firm (SLFLA), to discuss your options and understand the steps you can take moving forward. Our team is here to assist you in navigating this challenging situation.